Europe is a mature society, and all of the continent is ageing. We are living longer and are productive longer. Smart Ageing Camp is a programme for those who would like to introduce into the market products or services that are dedicated to the elderly, to help Europe age in a smart way. The programme includes four weeks of product re-development, 11 stops on a journey to meet clients, start-ups and investors – and more than 500 meetings.
One stop will be at the Medical Valley European Metropolitan Region Nuremberg, our internationally leading cluster in the medical engineering sector and home to highly specialized research facilities, global players and many upcoming companies.